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About Human Motivation Circle

Founded by Prof. Alfred "Coach" Powell, the Human Motivation Circle (HMC) consults with school districts and community-based agencies, organizations, and faith institutions to improve the learning readiness, academic performance, and social competence of youth.

Prof. Alfred "Coach" Powell

Coach Powell For years, the malt liquor industry enjoyed phenomenal, unchecked growth in poor African American and Latino communities … until one high school coach began to research and write about a correlation he noticed between the sinister urban marketing of malt liquor and the increasing rates of addiction among his athletes. In 1996, Message N/A Bottle: The 40oz Scandal by Alfred “Coach” Powell was published.

Coach Powell took his show on the road to schools, churches, and social service agencies, bringing with him a crate of malt liquor bottles and hundreds of photos wherever he went. He decoded the labels, TV commercials, and print ads to reveal campaigns using subliminal Christian, African American, Native American, and hip hop symbols and spokespersons — all targeted to urban youth.

Even skeptics had to admit something strange was going on.

Today, this consultant, motivator, author, and community educator is internationally renowned for his bold, fearless advocacy of urban youth, families, educators, and service providers. Known as the Dean of Street Psychology, Coach Powell’s identification of at-risk behaviors prevalent in urban culture, such as Prolonged Adolescent Syndrome and Psychomedia Perpetrator Disorder (his terms), have empowered service providers, educators, clergy, and parents to better understand and help urban youth.

There is never a boring moment in a Coach Powell presentation. His humor, unique insight, experience, and empathy make him a highly effective and much sought after educator, master trainer and keynote speaker. Thought provoking and often controversial, Coach inspires his audiences to think about old problems in new ways, which leads to change.

Career Highlights

  • Founder and CEO, Human Motivation Council and Human Motivation Circle
  • Adjunct Clinical Associate Professor for the School of Social Welfare Health Sciences, State University of New York at Stony Brook
  • Author-producer of best selling books and CDs
  • Youth director and coordinator for two distinguished annual conferences: “The Black Alcoholism and Addictions Institute” and “Counseling and Treating People of Color”
  • Professor and Researcher for the State of Ohio’s Urban Minority Alcoholism and Drug Abuse Outreach Program
  • Lead youth trainer and educator for Black Cops Against Police Brutality (B-CAP)
  • Consultant to the National African American Tobacco Prevention Network (NAATPN)
  • Selected as one of the Top 10 African American Men of Dayton, Ohio, by Parity, Inc. of Ohio (2005)
  • Coach of champion high school track and football teams for 20 years
  • Researcher of street culture and the marketing of violence, sex, and chemical addiction to urban youth
  • Certified violence prevention specialist
  • Chemical dependency counselor
  • Cultural diversity specialist with expertise in African American and Afro-Latino youth issues

Donna Marie Williams

Donna Marie Williams is President/Publisher, Human Motivation Circle. She is the editor of several best selling books, including Message N/A Bottle: The 40oz Scandal (vols. 1 and 2) and Hip Hop Hypocrisy: When Lies Sound Like the Truth, both by Alfred “Coach” Powell.

Ms. Williams has authored inspirational books, including Sensual Celibacy (Simon & Schuster), Black-Eyed Peas for the Soul (Simon & Schuster), Sister Feelgood (Crown Books), and The Way of the Bootstrapper (with former U.S. Congressman Rev. Floyd Flake, HarperCollins San Francisco).

At the North Central Regional Educational Laboratory, Ms. Williams developed training manuals and provided editorial oversight for the Safe and Drug-Free Schools program. As lead grants writer for the program, she helped raise more than $1 million in funding from the U.S. Department of Education and the Center for Substance Abuse Prevention. She successfully worked with the International Studies Department of Governor’s State University in gaining a $17 million commitment from UNESCO for the development of a math and science program in Nigeria.

Ms. Williams has provided editing and communications strategy for companies such as Simon & Schuster, Third World Press, African American Images, WBEZ-FM public radio, Chicago Access Corporation, and Burrell Communications.

A classically trained pianist, Ms. Williams is a founding mother of SugarStrings (www.sugarstrings.com), the classical music trio of 3 young cousins (her daughter and nieces). She co-manages, promotes, and rearranges music for the group. The girls of SugarStrings were featured in Ebony magazine and the Chicago Tribune.

Ms. Williams graduated with honor from DePaul University and is a former fellow of the Stanford University Publishing Institute.


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